Items where Subject is "1504 Marketing"

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Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland, Australia, pp. 1-3. ISBN 9780730300243

Ali, Shameem (2011) The declining popularity of Werribee Park. In: Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland, Australia, pp. 1-3. ISBN 9780730300243

Assaf, Albert, Pestana Barros, Carlos and Josiassen, Alexander (2009) Hotel efficiency: a bootstrapped metafrontier approach. International Journal of Hospitality Management, 5 (32). pp. 154-168. ISSN 02784319

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Brennan, Mike and Lees, Gavin (2010) A test of five methods for recruiting a radio diary ranel. Australasian Journal of marketing and Social Research, 18 (1). pp. 7-13. ISSN 18327362

Brennan, Linda and Binney, Wayne (2009) Fear, guilt, and shame appeals in social marketing. Journal of Business Research, 63 (2). pp. 140-146. ISSN 01482963

Brennan, Linda, Binney, Wayne and McCrohan, Janelle (2009) Implanting sustainability in business strategies: CSR, Ethics or the Law? In: Sustainable Social Enterprise. Victoria Law School, VU, Melbourne, Australia, pp. 1-8. ISBN 9781862726857

Brennan, Linda and Binney, Wayne (2008) Concepts in conflict: social marketing and sustainability. Journal of Non Profit and Public Sector Marketing, 20 (2). pp. 261-282. ISSN 10495142

Bhaskaran, Suku (2008) Effective and Ethical Marketing of Genetically Modified Foods. In: Genetically Modified Crops Summit: Assessing the Future Opportunities and Challenges of Australia's GM Crop Industry, 21 May 2008, Melbourne, Victoria, Australia.

Bhaskaran, Suku (2008) Effective and Ethical Marketing of Genetically Modified Foods. In: Genetically Modified Crops Summit: Assessing the Future Opportunities and Challenges of Australia's GM Crop Industry, 21 May 2008, Melbourne, Victoria, Australia.

Brennan, Linda and Binney, Wayne (2008) 'I have to want to do it'. In: World Social Marketing Conference 2008, 29-30 September 2008, Brighton & Hove City, England.

Brennan, Linda and Binney, Wayne (2008) Is it Green Marketing, Greenwash or Hogwash? We need to know if we want to change things. In: Partnerships, Proof and Practice International Nonprofit and Social Marketing.

Brennan, Linda, Binney, Wayne and Grant, Sharon (2008) Sustainability: A Cross-Cultural Comparison of Attitudes and Behaviours. In: Managing and Marketing Organizations in An Era of Global Complexity. Academy of World Business Marketing & Management Development, pp. 555-561.

Brennan, Linda and Binney, Wayne (2008) The Redefining of Debt: Vulnerable Consumers and the Acceptance of Debt in Australia. In: 2008 Latin America Association For Consumer Research Conference. UTSA College of Business. ISBN 0915552620

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Doyeon, Won and Zhu, Zhang (2010) The relative importance of selected risk relievers in purchasing a licenced sport team jersey online: A conjoint experiment. International Journal of Sport Management, 11 (1). pp. 1-15. ISSN 1546234X

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Garma, Romana and Bove, Liliana (2011) Customers and their positive impact on service personnel job outcomes. In: Advances in Service Quality, Innovation and Excellence. Cornell University School of Hotel Administration, Ithaca, New York USA, pp. 89-91. ISBN 9780578084572

Gutierrez, Ben Paul B and Jegasothy, Kandiah (2010) Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers. Philippine Management Review, 17. pp. 66-79. ISSN 16565363

Garma, Romana and Robertson, Nichola (2008) Website Quality for Leisure Products: Dimensions and Consequences. In: EIRASS. EIRASS, Netherlands, pp. 1-7. ISBN 9789068141726

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Hall, John, O'Mahony, Barry and Vieceli, Julian (2010) An empirical model of attendance factors at major sporting events. International Journal of Hospitality Management, 29 (2). pp. 328-334. ISSN 02784319

Hall, John, O'Mahony, Barry and Vieceli, Julian (2009) A Model of Predictors of Attendance at Major Sporting Events. In: Sustainable Management and Marketing Conference. Monash University, Online, pp. 1-9. ISBN 1863081585

Hede, Anne-Marie and Stokes, Robyn (2009) Network Analysis of Tourism Events: An Approach to Improve Marketing Practices for Sustainable Tourism. Journal of Travel and Tourism Marketing, 26. pp. 656-669. ISSN 15407306

Hede, Anne-Marie (2008) The Airey's inlet farmers' market: where the coast meets the ranges. In: Food and Wine Festivals and Events Around the World: Development, Managment and Markets. Elsevier, Hungary, pp. 279-285. ISBN 9780750683807

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Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The COO Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318

Josiassen, Alexander, Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: Sustainable Social Enterprise. VU and Swinburne University of Technology, Melbourne-On Line, pp. 1-7. ISBN 9781862726857

Josiassen, Alexander (2009) New product preannouncements and consumer purchase postponement: the moderating role of product familiarity. In: Marketing and the Core Disciplines: Rediscovering References? European Marketing Association Conference, pp. 1-10.

Josiassen, Alexander (2009) Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency. Australasian Marketing Journal, 2 (2). pp. 57-65. ISSN 1441-3582

Josiassen, Alexander, Lukas, Bryan and Whitwell, Gregory (2008) Country-of-Origin contingencies: competing perspectives on product familiarity and product involvement. International Marketing Review, 25 (4). pp. 423-440. ISSN 02651335

Josiassen, Alexander and Harzing, Anne-Wil (2008) Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research. European Management Review, 5 (4). pp. 264-270. ISSN 17404754

Josiassen, Alexander, Pandit, Ameet and Karpen, Ingo (2008) Does Product Origin Congruency Moderate the Country-of-Origin - Product Evaluation Relationshi? In: Australian and New Zealand Marketing Association 2008. Promaco, Sydney, pp. 1-8. ISBN 1863081445

Josiassen, Alexander, Polonsky, Michael and Karpen, Ingo (2008) Empirical Examination of the Effect of Consumers' Product of Origin Familiarity on Their Quality Perceptions. In: Enhancing Knowledge Development. AMA, USA, pp. 363-369. ISBN 0877573336

Josiassen, Alexander and Fletscher, Richard (2008) Looking at Both Sides of the Coin: Revisiting the Role of Origins in International Business. In: 2008 American Marketing Association Enhancing Knowledge Development in Marketing.

Josiassen, Alexander, Lukas, Bryan and Whitwell, Gregory (2008) The Country-of-Origin Effect: Investigating the Moderating Roles of Product Involvement and Product Origin Conguency. In: 2008 American Marketing Association Enhancing Knowledge Development in Marketing.

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Kay, Pandora, Wong, Emma and Polonsky, Michael (2009) Marketing Cultural Attractions: Understanding Non-Attendance and Visitation Barriers. Marketing Intelligence and Planning, 27 (6). pp. 833-854. ISSN 0263-4503

Kay, Pandora, Hede, Anne-Marie, Inglis, Judi and Polonsky, Michael (2008) Applicability of Leisure Theory to Managerial Views on Volunteerism in a Volunteer Managed Nonprofit Organisation: Some Preliminary Findings. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-8. ISBN 1863081445

Karpen, Ingo, Bove, Liliana and Josiassen, Alexander (2008) Proposing and Conceptualizing a Service-Dominant Strategic Orientation. In: American Marketing Association Winter - Marketing Theory and Appllications.

Kellett, Pamm and Hede, Anne-Marie (2008) Sport/Cultural Events: Public and Private Perceptions of the Hybrid Event. In: 6th Annual Conference for the Sport Marketing: Bridging the Gap: Bringing the World Down Under, 16-19 July 2008, Gold Coast, Queensland.

Karpen, Ingo, Bove, Liliana, Lukas, Bryan and Josiassen, Alexander (2008) Towards a Customer Derived Conceptualization and Operationalisation of a Service-Dominant Strategic Orientation. In: SERVSIG International Conference.

Kay, Pandora, Wong, Emma and Polonsky, Michael (2008) Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-7. ISBN 1863081445

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Lahap, Johanudin, O'Mahony, Barry and Sillitoe, James (2010) Developing a Service Delivery Improvement Model for the Malaysian Hotel Sector. In: Proceedings of the 3rd Asia Euro Conference: Transormation adn Modernisation in Tourism, Hospitality and Gastronomy. Taylors College, Malaysia.

Lockstone-Binney, Leonie, Smith, Karen and Baum, Tom (2010) Volunteering flexibility across the tourism sector. Managing Leisure, 15 (1). pp. 111-127. ISSN 13606719

Lees, Gavin and Wright, Malcolm (2009) Do the NBD Dirichlet's Empirical Generalisations hold true for Radio Listening? In: sustainable Management and Marketing Conference. Department of Marketing, Monash University, Melbourne, Victoria, pp. 1-7. ISBN 1-86308-158-5

Lodge, Elizabeth, Binney, Wayne and Lloyd Walker, Beverley (2009) Bringing Corporate Social Responsibility to Life - The Onus is on the Nonprofit Organisation. In: Sustainable Social Enterprise. Victoria Law School, VU, Melbourne, Australia, pp. 1-8. ISBN 9781862726857

Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. Marketing Bulletin, 19. pp. 1-6. ISSN 1176645X

Lees, Gavin and Brennan, Mike (2008) A Test of the Environment of Two Modes for Following Up Non-Responders to Radio Diary Research. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Sydney, pp. 1-6. ISBN 1863081445

Lees, Gavin (2008) Is more less or less more? A study of radio station market shares. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Sydney, pp. 1-6. ISBN 1863081445

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Miranda, Mario and Konya, Laszlo (2011) Early Gift Card Redemption Could Help Stores Grow Business Faster. Services Marketing Quarterly, 31 (3). pp. 320-333. ISSN 15332969

Madden-Hallett, Helen and Ho, Henry, Wai Leong (2010) Help is at Hand: The Functionality of WebCT to Facilitate Marketing Student Learning. In: The Pinnacle of Marketing Education. Marketing educators Association, USA, p. 104.

Madden-Hallett, Helen and Ho, Henry, Wai Leong (2010) Help is at hand: A study of the usage rate of a variety of WebCT functions to facilitate online student learning. In: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development. Academy of World Business, Australia, pp. 126-132. ISBN 9780975227237

Miranda, Mario and Jegasothy, Kandiah (2008) Returned Products May Need to Depend on Disposal Methods to Redeem their Brand Image. In: 2008 Global Marketing Conference at Shanghai 'Marketing in the Dynamic Global World', March 20-23, 2008, Shanghai, China.

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Newland, Brianna (2011) UNSPECIFIED UNSPECIFIED.

Newland, Brianna (2011) UNSPECIFIED UNSPECIFIED.

Newland, Brianna (2011) UNSPECIFIED UNSPECIFIED.

Newland, Brianna (2011) ASC Workforce Development in Sport Literature Review. Other. Victoria University.

Newland, Brianna and Kellett, Pamm (2011) Considering new models for sport development: Event management companies as providers. In: Sport Management Association of Australia and New Zealand.

Newland, Brianna and Green, Christine (2011) Improving organizational effectiveness: Understanding athletes' socio-cultural adaptation. In: North American Society for Sport Management.

Nelson-Field, Karen, Lees, Gavin, Riebe, Erica and Sharp, Byron (2010) How successful are media differentiation attempts? Marketing Bulletin, 21. ISSN 1176645X

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O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Accounting. Working Paper. Victoria University.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Business Administration. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Engineering. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Financial Services. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Human Resources. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Property Services. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Retail Management. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) VETMAP: Theatre Arts. Working Paper. UNSPECIFIED.

O'Rourke, Mark, Shea, Lyndon and Alabi, Adetoun (2009) Vetmap: traineeship (retail, business admin & local government). Working Paper. Victoria University.

O'Mahony, Barry, Hall, John and Binney, Wayne (2008) Understanding the Impact of Situational Components in Hospitality Retailing: The Case of Irish Theme Pubs. In: Global Cases on Hospitality Industry. The Haworth Press, New York, USA, pp. 245-264. ISBN 9780789034152

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Polonsky, Michael, Garma, Romana and Landreth Grau, Stacy (2011) Western Consumers' Understanding of Carbon Offsets and its Relationship to Behavior. Asia Pacific Journal of Marketing and Logistics, 23 (5). pp. 583-603. ISSN 13555855

Polonsky, Michael and Grau, Stacy (2008) Evaluating the social value of charitable organisations: A conceptual foundation. Journal of Macromarketing, 28 (2). pp. 130-140. ISSN 02761467

Polonsky, Michael and Carlson, Les (2008) Is There Global Inclusion in Publishing Within the Five Leading Advertising Journals and Does This Relate to General Publishing Performance? In: Proceedings of the 2008 Conference of the American Academy of Advertising. University of Missouri, Columbia, pp. 90-101. ISBN 0931030358

Pandit, Ameet, Karpen, Ingo and Josiassen, Alexander (2008) The Impact of New Product Preannouncements on Consumer Purchase Postponement. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat.

Pandit, Ameet, Karpen, Ingo and Josiassen, Alexander (2008) The Impact of Perceived Risk on Consumer Purchase Postponement. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat.

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Romaniuk, Jenni and Winchester, Maxwell (2007) Assessing brand positioning : to combine or to separate positive and negative attributes? In: Proceedings of the 36th Annual European Marketing Academy Conference. EMAC. ISBN 9979948353

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Sophonsiri, Vanida, O'Mahony, Barry and Sillitoe, James (2010) Towards a Model of Relationship Development for Hospitality Practice. International Journal of Hospitality and Tourism Systems, 3 (1). pp. 64-79. ISSN 09746250

Shea, Lyndon and Schutt, Stefan (2009) VU VET Product and Market Analysis 2009: Certificate IV in Nursing. Working Paper. UNSPECIFIED.

Shea, Lyndon and Schutt, Stefan (2009) VU VET Product and Market Analysis 2009: Diploma of Children's Services. Working Paper. UNSPECIFIED.

Shea, Lyndon and Schutt, Stefan (2009) VU VET Product and Market Analysis 2009: Diploma of Logistics Management. Working Paper. UNSPECIFIED.

Shea, Lyndon and Schutt, Stefan (2009) VU VET Product and Market Analysis 2009: Diploma of Music. Working Paper. UNSPECIFIED.

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Watne, Torgeir and Brennan, Linda (2011) Behavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing. Journal of Nonprofit and Public Sector Marketing, 23 (4). pp. 367-386. ISSN 15406997

Watne, Torgeir, Lobo, Antonio and Brennan, Linda (2011) Children as agents of secondary socialisation for their parents. Young Consumers, 12 (4). pp. 285-294. ISSN 17473616

Warner, Stacy, Newland, Brianna and Green, B.Christine (2011) More Than Motivation: Reconsidering Volunteer Management Tools. Journal of Sport Management, 25 (5). pp. 391-407. ISSN 08884773

Westerbeek, Hans (2010) International Sport Marketing : About service quality in the football industry. Lambert Academic Publishing, Saarbrucken, Germany. ISBN 978-3-8383-3401-1

White, Leanne (2009) Images of Canberra: Destination marketing and the capital city of Australia. In: City Tourism: National Capital Perspectives. CABI, Wallingford, Oxfordshire, UK, pp. 37-49. ISBN 9781845935467

West, Douglas, Ford, John, Magnini, Vincent, La Tour, Michael and Polonsky, Michael (2008) A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977 - 2002. In: Proceedings of the Academy of Marketing Science Annual Conference. UNSPECIFIED, pp. 334-338. ISBN 0939783312

Winchester, Maxwell and Romniuk, Jenni (2008) Negative brand beliefs and brand usage. International Journal of Market Research, 50 (3). pp. 355-376. ISSN 14707853

Wong, Chui Yim, Polonsky, Michael and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia Pacific Journal of Marketing and Logistics, 20 (4). pp. 455-478. ISSN 13555855